Bud Light needed a Super Bowl spot that built upon their, "It's Only Weird If It Doesn't Work" campaign celebrating
football fans and their very superstitious ways. As luck would have it, Super Bowl XLVII took place in New Orleans, the most superstitious city in America and the perfect back-drop for this spot. We had to use Stevie Wonder in some capacity (so we did) and I tried to sneak CeeLo Green in there but ended up with Zoey Saldana instead (things could have been worse). As luck would also have it, this Super Bowl spot actually made it to the Super Bowl.